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Our research-backed Human-Centered AI methodology drives startup innovation with a focus on Human-Centered AI .
HCAI product sprints
AI Design Toolkit
Research collab with AISG
we turn complex tech into intuitive, standout human-centered AI products
Human-Centered AI Methodology
Developed in a yearlong research collaboration with AI Singapore, HCAI is the new Product thinking for AI - that combines business, technology, design and ethics.
Identify
Identify business opportunities, user painpoints, and areas where tech can add value
Align
Align business and user needs to achievable data needs and AI inputs
Ideate
Brainstorm and generate ideas for new possibilities enabled by AI capabilities
Explain
Communicate what AI does to manage user's expectations and build trust
Impact
Consider societal impact of AI and evaluate unintended consequences
Industry, research backed
Research collab with AI Singapore
Developed from a yearlong research thesis with AI Singapore (National AI Foundation)
30+ interviews from AI stakeholders
Interview insights from AI Engineers, researchers, designers and product leads from startups to FAANG companies
Over 48+ AI academic papers referenced
Backed and cross-referenced from research insights of over 48 academic papers
Human-centered AI product sprints
Our research insights inspired the creation of our AI design toolkit which includes the 5-step Human-Centered AI™ methodology.
We've conducted workshops showcasing this methodology at prestigious venues, including SUTD and global UX conferences like UX STRAT APAC & UX AMSTERDAM
AI Design Toolkit
Each workshop features our AI Design toolkit, consisting of:
AI capability cards: Ideation cards which ties user/design opportunities with
AI Impact cards: Prompt cards of 10 societal themes
AI Design canvas
Workshop Outcomes
Our workshops are hybrid. Collaborate online or in hybrid format using Miro boards with physical AI card sets and toolkits
Our workshops
HCAI Product Sprint
Our core 5-step Human-Centered AI sprint: uncover opportunities, merge user needs with data, generate design solutions, and craft ethical applications. A full-day workshop where participants walk away with an AI MVP.
Basics of Human-Centered AI
New to AI? Dive into AI essentials, exploring its inner workings and value in solving real user problems.
An engaging session designed to foster a foundational understanding of AI and how to adopt a Human-Centered AI approach for product design.
AI Opportunity Mapping
Unlock the power of AI for your business: Learn to recognize AI-driven innovation, discover strategic opportunities, and leave with a personalized blueprint for AI integration.
