You Built the Tech. We Make It Land.
Helping early-stage AI + Web 3.0 startups validate faster, convert better, and raise smarter—through venture strategy that connects product, growth, and capital.
Trusted by 30+ early stage to growth startups
{The problem}
Lack of market fit
Even great products fail if they don’t solve a real, validated problem.
Poor messaging
If your value isn’t clear, customers won’t convert—and investors won’t engage.
Execution oversight
Moving fast without strategic leadership leads to noise, not traction
{The truth}
90+% of startups fail. You have two options: Wing it and keep hoping something lands…
Or move from clarity - from product, pitch to market.
02
//CASE STUDIES
From zero to traction, with strategy at the core—and we can help you do the same
How we help
Impact we drive
04
//OUR APPROACH
{Approach}
We bring a strategic mix of design thinking, investment expertise with venture & product strategy
Investor-aligned strategy coupled with hands-on founder expertise
From VC investments at an $800M Silicon Valley fund to working with over 30+ startups, we bring investor-informed strategy from 0 to 1 to scale.
Product strategy that turns concepts into growth engines
Not just what to build—but why it matters, who it’s for, and how it wins. Expertise from c-suite innovation consulting and up to 300% YoY growth for startups worked with.
Industry positioning that drives clicks and conversions
Industry expertise across AI, Web3, and B2B SaaS means we know how to simplify complexity and help founders articulate their edge.
{Services}
What we do
{Testimonials}
Hear from founders
07
//HOW IT WORKS
How it works
01
Diagnose your conversion gaps
We understand your goals, and identify conversion gaps across your product, positioning, and pitch.
02
Build your venture sprint plan
We build a 1-3 month strategy plan —aligning product, growth, and funding through strategy and conversion.
03
Sprint and execute at scale
We embed into your team hands on, and work on a retainer or sprint model—flexible, focused, and outcome-based.
Ways to work together
01
Venture building as-a-service
Done-for-you venture design
We lead strategy—then execute research, messaging, and conversion copywriting to bring it to life across all your channels — design handled in-house.
02
Fractional role
Embedded inside your team as your strategic operator (Product, GTM, or Fundraising)—driving clear outcomes across GTM, fundraising, or product direction. Monthly retainer + equity hybrid
+work directly with Sarah
03
Fractional product team
We lead your product growth with a plug-and-play team (PM, Designer, Product Lead)—from strategy to execution. Unlimited iterations, 1–2 day turnarounds, no in-house hiring needed.
What you can expect:
MVP Build → 1–3 months
Website Revamp → 2–4 weeks
0→1 Digital Presence → 1 month
Brand Identity & Positioning → ~2 weeks
About
Hey I'm Sarah.
I bring a unique mix of ex-Silicon Valley VC expertise, product design thinking, innovation consulting and full-stack startup execution—with roots in strategic product design and expertise spanning branding, marketing, and venture growth
I’ve led innovation for companies like Philips, co-developed the Human-Centered AI framework with AI Singapore, helped close $3M of deals at an $800M fund. From early stage investments, to leading c-suite innovation at Philips (Red Dot Experience Design Team of The Year 2023) and building 0 →1 products to late-stage products at Traceable and Nansen, I blend user clarity with investor conviction—helping founders turn vision into momentum.
In my time as a VC, I saw brilliant founders build powerful technology—only to struggle with traction.
As a product designer, I saw how poor UX and unclear positioning made even great tech feel forgettable.
And as a strategist, I saw launches fail—not from lack of effort, but from a lack of clarity and alignment.
Different roles. Same pattern.
The product was strong. The story wasn’t. And the market didn’t respond.
That disconnect is what I set out to fix.
Building a startup is like building a bridge.
Every touchpoint—your product, GTM, deck, brand, and website—must work together to carry users and investors across.
That’s what I help you do: build indestructible bridges between vision and traction
Venture studio for early stage tech innovators