Venture & Conversion Design Studio
You Built the Tech. We Make It Land + Convert.
Helping early-stage AI + Web 3.0 startups validate faster, convert better, and raise smarter—through venture strategy that connects product, growth, and capital.
Trusted by 30+ early stage to growth startups
{The problem}
Most startups don’t fail because of weak tech. They fail because there’s no real demand—no market fit, no message that sticks, and no clear path to growth.
Lack of market fit
Even great products fail if they don’t solve a real, validated problem.
Poor messaging
If your value isn’t clear, customers won’t convert—and investors won’t engage.
Execution oversight
Moving fast without strategic leadership leads to noise, not traction
{The truth}
90+% of startups fail. You have two options: Wing it and keep hoping something lands…
Or move from clarity - from product, pitch to market.
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//CASE STUDIES
We turn strategy, story, and product into traction that converts.
Startups we work with are closing funding rounds, finding product-market fit, and scaling growth - from 0 -> 1 to traction, with strategy at the core—And we can help you do the same.
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//WHAT WE DO
Clarity, Conversion & Product—Built into Your Venture’s DNA
Trusted by 30+ early stage to growth startups
04
//OUR APPROACH
We bring a strategic mix of design thinking, investment expertise with venture & product strategy
Investor-aligned strategy coupled with hands-on founder expertise
From VC investments at an $800M Silicon Valley fund to working with over 30+ startups, we bring investor-informed strategy from 0 to 1 to scale.
Product strategy that turns concepts into growth engines
Not just what to build—but why it matters, who it’s for, and how it wins. Expertise from c-suite innovation consulting and up to 300% YoY growth for startups worked with.
Industry positioning that drives clicks and conversions
Industry expertise across AI, Web3, and B2B SaaS means we know how to simplify complexity and help founders articulate their edge.
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//Services
What we do
Venture Copilot
We blend design thinking, product strategy, and venture insight—partnering with technical founders as their behind-the-scenes copilot to build high-converting ventures from product to pitch to scale.
Value Proposition
Fundraising Conversion System
Pitch Deck
Investor Dataroom Setup
PMF Differentiation
Go-To-Market & Commercial Strategy
Combining a strategic blend of design thinking, VC investment expertise, product strategy. We partner with technical founders as their behind-the-scenes venture copilot to engineer high-converting ventures across every touchpoint of your venture journey - from product, fundraising, launch and scale.
Conversion Strategy
GTM Launch
Product Messaging
Sales Conversion funnel
Market-Fit Validation
Value Proposition & Market Fit Design
We help you refine positioning, uncover demand, and align your product with real market needs—crafting clear narratives that drive traction, conversion, and funding momentum.
Conversion Strategy
Market Fit Optimisation
Conversion Copy
Value Prop Design
Business model & strategy
0 to 1 Product Launch
Launch with precision. We define your ideal customer, value messaging, and traction plan—so your product hits the market with clarity, confidence, and momentum..
UIUX
UX Research
Rapid Prototyping
Experential Storytelling
Wireframing
{Testimonials}
Hear from founders
Ways to work together.
We don’t just name the pain points founders face—we fix them at the root.
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Venture Copilot
Done-for-you venture strategy to execution
We lead strategy, then execute research, messaging, and conversion copy across your key touchpoints—all in one package. Think of us as your back-pocket founder, driving growth and fundraising from strategy to execution.
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Fractional advisory
Strategic operator, embedded in your team
Tap into ex-VC and operator brains. We work hands-on with your team to solve high-stakes venture decisions—from positioning and pricing to launch and growth strategy
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Product & Digital Brand Presence Launch
From UI/UX, branding, website to product
Everything you need to launch and convert—fast. We lead your product growth with a plug-and-play team (PM, Designer, Product Lead), delivering strategy to execution with 1–2 day turnarounds, unlimited iterations, and zero hiring overhead.
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//ABOUT
About
Hey I'm Sarah.
I bring a unique mix of ex-Silicon Valley VC expertise, product design thinking, innovation consulting and full-stack startup execution—with roots in strategic product design and expertise spanning branding, marketing, and venture growth
I’ve led innovation for companies like Philips, co-developed the Human-Centered AI framework with AI Singapore, helped close $3M of deals at an $800M fund. From early stage investments, to leading c-suite innovation at Philips (Red Dot Experience Design Team of The Year 2023) and building 0 →1 products to late-stage products at Traceable and Nansen, I blend user clarity with investor conviction—helping founders turn vision into momentum.
In my time as a VC, I saw brilliant founders build powerful technology—only to struggle with traction.
As a product designer, I saw how poor UX and unclear positioning made even great tech feel forgettable.
And as a strategist, I saw launches fail—not from lack of effort, but from a lack of clarity and alignment.
Different roles. Same pattern.
The product was strong. The story wasn’t. And the market didn’t respond.
That disconnect is what I set out to fix.
Building a startup is like building a bridge.
Every touchpoint—your product, GTM, deck, brand, and website—must work together to carry users and investors across.
That’s what I help you do: build indestructible bridges between vision and traction
