Venture builder partner for early stage AI & Web 3 startups

Venture builder partner for early stage AI & Web 3 startups

Venture builder partner for early stage AI & Web 3 startups

We transform complex B2B tech into compelling, standout ventures to fast-track your fundraising closes and product-led growth

We transform complex B2B tech into compelling, standout ventures to fast-track your fundraising closes and product-led growth

We transform complex B2B tech into compelling, standout ventures to fast-track your fundraising closes and product-led growth.

We help promising B2B founders

build defensible, standout ventures

…we help promising founders build defensible, standout ventures

90% of tech startups fail - despite great tech capabilities and teams. In a tech-saturated market today, it's easier than ever before to start a tech startup, but harder than ever to differentiate. Tech alone no longer sells - that’s where we come in.

We help promising B2B founders

build defensible, standout ventures

…we help promising founders build defensible, standout ventures

90% of tech startups fail - despite great tech capabilities and teams. In a tech-saturated market today, it's easier than ever before to start a tech startup, but harder than ever to differentiate. Tech alone no longer sells - that’s where we come in.

We help promising B2B founders

build defensible, standout ventures

…we help promising founders build defensible, standout ventures

90% of tech startups fail - despite great tech capabilities and teams. In a tech-saturated market today, it's easier than ever before to start a tech startup, but harder than ever to differentiate. Tech alone no longer sells - that’s where we come in.

…by filling venture gaps to drive growth, fast

…by filling venture gaps to drive growth, fast

WE WORK WITH STARTUPS ACROSS

Seed

Growth

Acceleration

Validate smart and launch from 0 to 1 with a product your users truly need

Strategic validation through targeted demos and MVPs — so that you build the right thing, fast

Establish your unique differentiatiation that resonates with both users and investors

Secure initial traction through validated product-market fit foundatinons so you fundraise and acquire users fast

Seed

Growth

Acceleration

Validate smart and launch from 0 to 1 with a product your users truly need

Strategic validation through targeted demos and MVPs — so that you build the right thing, fast

Establish your unique differentiatiation that resonates with both users and investors

Secure initial traction through validated product-market fit foundatinons so you fundraise and acquire users fast

Seed

Growth

Acceleration

Validate smart and launch from 0 to 1 with a product your users truly need

Strategic validation through targeted demos and MVPs — so that you build the right thing, fast

Establish your unique differentiatiation that resonates with both users and investors

Secure initial traction through validated product-market fit foundatinons so you fundraise and acquire users fast

CASE STUDIES

CASE STUDIES

CASE STUDIES

ventures we helped

ventures we helped

APPROACH

APPROACH

APPROACH

Done for you venture build, monthly results

Done for you venture build, monthly results

01

01

01 - STRATEGY

Identify hidden venture gaps

With our ex- Silicon Valley VC expertise, we partner with ambitious technical founders to uncover and bridge critical conversion gaps with users and investors. As your behind-the-scenes founder support, we pinpoint and identify hidden gaps.

1-2 calls

1-2 calls

2 Weeks

2 Weeks

02 - FOUNDATION

Refine your venture foundation

We establish your standout value proposition and refine your foundational strategy to fill your gaps. Across your value proposition, PMF, business strategy and positioning.

01

01

2 Weeks

02 - FOUNDATION

Refine your venture foundation

We establish your standout value proposition and refine your foundational strategy to fill your gaps. Across your value proposition, PMF, business strategy and positioning.

02

03

03

03 -EXECUTION

High-converting touchpoints

PER MONTH OUTCOMES

MONTHLY OUTCOMES

We translate your foundational strategy into outcomes. We optimize your key touchpoints - decks, websites, and products - so prospects immediately grasp your value

  • Compelling decks (pitch less, sell more)

  • Systematic, fool-proof fundraising strategy

  • Strategic product demos that convert

  • 24/7 websites as conversion funnel

  • Effective sales presentations

  • FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

    +++

    SECURE PARTNERSHIPS

    +++

    SHOWCASE DIFFERENTIATION

    +++

    STORYTELL

    +++

    FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

  • FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

    +++

    SECURE PARTNERSHIPS

    +++

    SHOWCASE DIFFERENTIATION

    +++

    STORYTELL

    +++

    FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

  • FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

    +++

    SECURE PARTNERSHIPS

    +++

    SHOWCASE DIFFERENTIATION

    +++

    STORYTELL

    +++

    FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

RESULT

RESULT

RESULT

Unlock your

Unlock your

Unlock your

hidden venture advantage

venture advantage

hidden venture advantage

Subsumed

Subsumed

Subsumed

Differentiate

Differentiate

Differentiate

We sharpen your product-market fit and tech value proposition to cut through the tech-saturated noise and stand out

Confusion

Confusion

Confusion

Value

Value

Value

We extract your tech's essence into compelling value propositions so your unique value is instantly understood

Objections

Objections

Objections

Leverage

Leverage

Leverage

We root out underlying obstacles in fundraising and sales, eliminate objections and stack you defensible leverage

  • "Sarah revamped our pitch deck, fundraising conversion funnel, addressing our deck's initial drop-off rate. She spotlighted Elfa's key value proposition, sharpened our competitive positioning, and amplified our wow factor" — closed an oversubscribed $500K in pre-seed with 2.5 weeks

    Tristan Teo

    Founder, Elfa.ai

  • "In just 2 months, Formatif helped us launch from 0 to 1 across our product MVP, brand, and website with minimal direction.

    With Sarah's help in fundraising, our value proposition was clearly communicated and resonates with both customers and investors. Their hands-on approach made us feel consistently heard and understood.

    I highly recommend Formatif for startup founders seeking to refine a compelling value proposition for a global audience."

    Bernard Leong

    Founder, Dorje.ai

  • "Sarah was crucial for our strategic GTM expansion into HK . She handled everything from initial APAC GTM to competitive analysis, regulatory compliance, and product location.

    She guided us throughout various crucial areas, including UX research, market analysis, UI/UX refinements, and navigating customs regulations and compliance.

    With her help, we launched in HK in just 3 months, completed our JETRO report, and secured our first big HK order!"

    Louis

    Co-founder, Goooods

  • ”As a hands-on CEO, I'm great at execution but struggle to articulate the big picture. Sarah helped me to uncover and present my heartfelt vision across effectively. She brought clarity to our PMF optimization, business pivot and set a strong fundraise strategy for our upcoming Series A raise.”

    Elbert

    Co-founder, Goooods

Hear what

Hear what

Hear what

founders say

founders say

founders say

  • "Sarah was crucial for our strategic GTM expansion into HK . She handled everything from initial APAC GTM to competitive analysis, regulatory compliance, and product location.

    She guided us throughout various crucial areas, including UX research, market analysis, UI/UX refinements, and navigating customs regulations and compliance.

    With her help, we launched in HK in just 3 months, completed our JETRO report, and secured our first big HK order!"

    Louis

    Co-founder, Goooods

  • ”As a hands-on CEO, I'm great at execution but struggle to articulate the big picture. Sarah helped me to uncover and present my heartfelt vision across effectively. She brought clarity to our PMF optimization, business pivot and set a strong fundraise strategy for our upcoming Series A raise.”

    Elbert

    Co-founder, Goooods

  • "Sarah revamped our pitch deck, fundraising conversion funnel, addressing our deck's initial drop-off rate. She spotlighted Elfa's key value proposition, sharpened our competitive positioning, and amplified our wow factor" — closed an oversubscribed $500K in pre-seed with 2.5 weeks

    Tristan Teo

    Founder, Elfa.ai

  • "In just 2 months, Formatif helped us launch from 0 to 1 across our product MVP, brand, and website with minimal direction.

    With Sarah's help in fundraising, our value proposition was clearly communicated and resonates with both customers and investors. Their hands-on approach made us feel consistently heard and understood.

    I highly recommend Formatif for startup founders seeking to refine a compelling value proposition for a global audience."

    Bernard Leong

    Founder, Dorje.ai

  • "I was in a position advising a number of our startup clients who were fund-raising & having real difficulty with getting VC’s to actually sign cheques, with stagnanted fundraising and growth traction.

    We referred them to Sarah & they all have subsequently saw much improved tractions not just in customers but investors - with new product narratives, messaging and front-facing website communications that reflect their true value.

    Her approach goes against “conventional fundraising wisdom” and it’s proven to work magic.**

    Tyrone Williams

    Founder, The Collective Solution

BY INVITE ONLY

BY INVITE ONLY

BY INVITE ONLY

For founders we know we can sprint, together

For founders we know we can sprint, together

We only venture build with serial entrepreneurs who have previously scaled or sold traditional businesses or technical founders with strong industry-expertise fit. If that's you, let's talk.

We work with serial entrepreneurs who have previously scaled or sold traditional businesses or technical B2B founders with strong industry-expertise fit.

If that's you, let's talk.

OUR FOUNDERS ARE SENIOR LEADERS FROM...

OUR FOUNDERS ARE SENIOR LEADERS FROM...

OUR FOUNDERS ARE SENIOR LEADERS FROM...

30+

30+

startups worked with

9+

9+

fundraising rounds

$496M

$496M

startup valuations

FOUNDER'S NOTE

FOUNDER'S NOTE

FOUNDER'S NOTE

Sarah here 👋

Sarah here 👋

Founder, CEO of Formatif

Founder, CEO of Formatif

In my years as a Silicon Valley investor, I saw brilliant minds create groundbreaking solutions. But something was off. Too often, I'd watch founders with game-changing tech struggle to convey their value. Their pitches fell flat. Their products, despite being superior, failed to resonate and gain traction.

It was like watching a masterpiece hidden behind a veil.

The bridge between innovation and conversion isn't built with code—it's built with clarity.

That's when it hit me. The problem wasn't just about pitches or products. It was about the entire journey—from the first click on a website to the final handshake in a boardroom.

Sales or fundraising — tech, traction, valuation—nothing mattered if the journey is broken. 

Building a startup is like building a bridge for users. Most technical startups have strong foundations. But their conversion journey —across product, website, messaging, sales, and fundraising—are broken.

  1. Tech sells, in the past, but not now.

  2. Even if you have the “best” tech or product, nothing matters if nobody gets your unique value.

  3. Intention is one thing, but execution is another -—every touchpoint must align.

So I set out on a mission. 
To help technical founders not just build great products, but to articulate their vision in a way that resonate

And fast track PLG and PMF. 

Because in the end, the most powerful technology is the one that's understood.

Fixing one part doesn't solve the problem—it's all interconnected. 

And that's where we come in,
By venture building in the trenches with you, together.

OUTCOMES

OUTCOMES

OUTCOMES

How we work with startups

How we work with startups

FOR FUNDRAISING & PMF

Venture-building-as-a-service

Your behind-the-scenes venture architect: Done-for-you strategy and execution, in the trenches across all venture touchpoints.

FOR PRODUCT MVP

Fractional product team

Your all-in-one "in-house" product team with collective senior expertise (>5+ years) on demand

Let's unlock your hidden venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Let's unlock your hidden venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Let's unlock your hidden venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.