Venture & Conversion Design Studio
You Built the Tech. We Make It Land + Convert.
Helping early-stage AI + Web 3.0 startups validate faster, convert better, and raise smarter—through venture strategy that connects product, growth, and capital.
Trusted by 30+ early stage to growth startups
{The problem}
Lack of market fit
Even great products fail if they don’t solve a real, validated problem.
Poor messaging
If your value isn’t clear, customers won’t convert—and investors won’t engage.
Execution oversight
Moving fast without strategic leadership leads to noise, not traction
{The truth}
90+% of startups fail. You have two options: Wing it and keep hoping something lands…
Or move from clarity - from product, pitch to market.
02
//CASE STUDIES
We turn strategy, story, and product into traction that converts.
Startups we work with are closing funding rounds, finding product-market fit, and scaling growth - from 0 -> 1 to traction, with strategy at the core—And we can help you do the same.
Clarity, Conversion & Product—Built into Your Venture’s DNA
Trusted by 30+ early stage to growth startups
04
//OUR APPROACH
{Approach}
We bring a strategic mix of design thinking, investment expertise with venture & product strategy
Investor-aligned strategy coupled with hands-on founder expertise
From VC investments at an $800M Silicon Valley fund to working with over 30+ startups, we bring investor-informed strategy from 0 to 1 to scale.
Product strategy that turns concepts into growth engines
Not just what to build—but why it matters, who it’s for, and how it wins. Expertise from c-suite innovation consulting and up to 300% YoY growth for startups worked with.
Industry positioning that drives clicks and conversions
Industry expertise across AI, Web3, and B2B SaaS means we know how to simplify complexity and help founders articulate their edge.
{What we do}
What we do
{Testimonials}
Hear from founders
Ways to work together
01
Venture Copilot
Done-for-you venture design
We lead strategy, then execute research, messaging, and conversion copy across your key touchpoints—all in one package. Think of us as your back-pocket founder, driving growth and fundraising from strategy to execution.
02
Fractional role
A strategic operator, embedded in your team
Embedded inside your team as your strategic operator (Product, GTM, or Fundraising)—driving clear outcomes across GTM, fundraising, or product direction. Monthly retainer + equity hybrid
+work directly with Sarah
03
Product & Digital Brand Presence Launch
From UI/UX, branding, website to product
Everything you need to launch and convert—fast. We lead your product growth with a plug-and-play team (PM, Designer, Product Lead), delivering strategy to execution with 1–2 day turnarounds, unlimited iterations, and zero hiring overhead.
What you can expect:
MVP Build → 1–3 months
Website Revamp → 2–4 weeks
0→1 Digital Presence → 1 month
Brand Identity & Positioning → ~2 weeks
About
Hey I'm Sarah.
I bring a unique mix of ex-Silicon Valley VC expertise, product design thinking, innovation consulting and full-stack startup execution—with roots in strategic product design and expertise spanning branding, marketing, and venture growth
I’ve led innovation for companies like Philips, co-developed the Human-Centered AI framework with AI Singapore, helped close $3M of deals at an $800M fund. From early stage investments, to leading c-suite innovation at Philips (Red Dot Experience Design Team of The Year 2023) and building 0 →1 products to late-stage products at Traceable and Nansen, I blend user clarity with investor conviction—helping founders turn vision into momentum.
In my time as a VC, I saw brilliant founders build powerful technology—only to struggle with traction.
As a product designer, I saw how poor UX and unclear positioning made even great tech feel forgettable.
And as a strategist, I saw launches fail—not from lack of effort, but from a lack of clarity and alignment.
Different roles. Same pattern.
The product was strong. The story wasn’t. And the market didn’t respond.
That disconnect is what I set out to fix.
Building a startup is like building a bridge.
Every touchpoint—your product, GTM, deck, brand, and website—must work together to carry users and investors across.
That’s what I help you do: build indestructible bridges between vision and traction
Venture studio for early stage tech innovators