Venture studio
+
0 to 1 Venture partner for emerging tech innovators — from venture strategy to conversion design, we transform innovations into market winners.
Problem
99% of tech startups fail not from weak technology, but from poor market conversion. (we solve this)
Solution
Articulate standout value
We transform tech complexity into differentiated edge that drives action
Conversion by design
From user flows to investor pitches - every interaction engineered to convert.
Market-fit optimisation
Optimise your use case to capture untapped market opportunities
Ecosystem
We sharpen your product-market fit and tech value proposition to cut through the tech-saturated noise and stand out
We extract your tech's essence into compelling value propositions so your unique value is instantly understood
We root out underlying obstacles in fundraising and sales, eliminate objections and stack you defensible leverage
Hear from
founders
"In just 2 months, Formatif helped us launch from 0 to 1 across our product MVP, brand, and website with minimal direction. With Sarah's help in fundraising, our value proposition was clearly communicated and we closed our pre-seed in a month. Their hands-on approach made us feel consistently heard and understood.I highly recommend Formatif for startup founders seeking to refine a compelling value proposition for a global audience."
Bernard Leong
Founder, Dorje.ai
"Prior to working with Sarah, there was a significant drop-off rate in the deck viewing stage of the fundraising funnel.
Formatif strategically positioned our startup to achieve maximum clarity, refined our value proposition against competitors, and identified key elements to enhance our wow factor. In just 2.5 weeks of our reworked pitch deck and new fundraise strategy, we closed an oversubscribed pre-seed round of over $500K commits. Our clear positioning powered our momentum for our subsequent seed round success."
Tristan
Founder, Elfa.ai
"Sarah was crucial for our strategic GTM expansion into HK . She handled everything from initial APAC GTM to competitive analysis, regulatory compliance, and product location.
She guided us throughout various crucial areas, including UX research, market analysis, UI/UX refinements, and navigating customs regulations and compliance.
With her help, we launched in HK in just 3 months, completed our JETRO report, and secured our first big HK order!"
Louis
Co-founder, Goooods
”As a CEO focused on execution, I struggled with communicating the bigger picture.
Sarah didn't just clarify our story - she optimized our entire market approach. Her work led to increased enterprise traction and a stronger fundraising position for our pre-Series A. She brought clarity to both our vision and go-to-market strategy. Now we're seeing real results: enterprise customers secured and pre-Series A checks signed.
Elbert
Founder, Jagad
"Before working with Formatif, we struggled to effectively communicate our unique position as a bridge between Web2 and Web3 and hit a plateau in our fundraising progress. As a technical founder, I was focused on building our Web3 platform but struggled to communicate our unique value. Sarah was like my fractional co-founder - she fundamentally transformed how we positioned our product-market fit. Her work unlocked both B2B partnerships and fundraising momentum when we were hitting plateaus"
Jocky Goh
Founder, Rewards Bunny
"When our startups struggled with fundraising, we brought in Formatif. Her unique approach to positioning transformed both their investor traction and enterprise sales. It works when conventional fundraising tactics don't. Formatif's approach goes against “conventional fundraising wisdom” and it’s proven to work magic."
Tyrone Williams
Founder, The Collective Solution
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