Venture studio
+
0 to 1 Venture partner for emerging tech innovators — from venture strategy to conversion design, we transform innovations into market winners.
Problem
99% of tech startups fail not from weak technology, but from poor market conversion. (we solve this)
Solution
Articulate standout value
We transform tech complexity into differentiated edge that drives action
Conversion by design
From user flows to investor pitches - every interaction engineered to convert.
Market-fit optimisation
Optimise your use case to capture untapped market opportunities
Ecosystem
We sharpen your product-market fit and tech value proposition to cut through the tech-saturated noise and stand out
We extract your tech's essence into compelling value propositions so your unique value is instantly understood
We root out underlying obstacles in fundraising and sales, eliminate objections and stack you defensible leverage
Hear from
founders
"In just 2 months, Formatif helped us launch from 0 to 1 across our product MVP, brand, and website with minimal direction. With Sarah's help in fundraising, our value proposition was clearly communicated and we closed our pre-seed in a month. Their hands-on approach made us feel consistently heard and understood.I highly recommend Formatif for startup founders seeking to refine a compelling value proposition for a global audience."
Bernard Leong
Founder, Dorje.ai
"Prior to working with Sarah, there was a significant drop-off rate in the deck viewing stage of the fundraising funnel.
Formatif strategically positioned our startup to achieve maximum clarity, refined our value proposition against competitors, and identified key elements to enhance our wow factor. In just 2.5 weeks of our reworked pitch deck and new fundraise strategy, we closed an oversubscribed pre-seed round of over $500K commits. Our clear positioning powered our momentum for our subsequent seed round success."
Tristan
Founder, Elfa.ai
"Sarah was crucial for our strategic GTM expansion into HK . She handled everything from initial APAC GTM to competitive analysis, regulatory compliance, and product location.
She guided us throughout various crucial areas, including UX research, market analysis, UI/UX refinements, and navigating customs regulations and compliance.
With her help, we launched in HK in just 3 months, completed our JETRO report, and secured our first big HK order!"
Louis
Co-founder, Goooods
Like many founders, I struggled to articulate our long-term vision and value proposition effectively. Sarah's hands-on approach and genuine passion for founder success made all the difference.
She helped us uncover Payd's unique market position and craft a compelling growth narrative that resonates with investors. Her attention to detail transformed not just our pitch, but our entire market positioning strategy. This has allowed me to go back to the market with a fresh pair of eyes and sell a much bigger vision, but also helped me with my own clarity of what we're trying to achieve. Rather than just crafting a pitch, she taught us how to craft our market fit and positioning in a way that that resonates - positioning us as the team solving a critical market need.
Through Sarah's guidance, we learned to communicate our story with clarity and urgency, turning investor updates into meaningful opportunities
Darvesh
Founder, PAYD
”As a CEO focused on execution, I struggled with communicating the bigger picture.
Sarah didn't just clarify our story - she optimized our entire market approach. Her work led to increased enterprise traction and a stronger fundraising position for our pre-Series A. She brought clarity to both our vision and go-to-market strategy. Now we're seeing real results: enterprise customers secured and pre-Series A checks signed.
Elbert
Founder, Jagad
"Before working with Formatif, we struggled to effectively communicate our unique position as a bridge between Web2 and Web3 and hit a plateau in our fundraising progress. As a technical founder, I was focused on building our Web3 platform but struggled to communicate our unique value. Sarah was like my fractional co-founder - she fundamentally transformed how we positioned our product-market fit. Her work unlocked both B2B partnerships and fundraising momentum when we were hitting plateaus"
Jocky Goh
Founder, Rewards Bunny
"Before working with Formatif, we struggled to effectively communicate our unique position as a bridge between Web2 and Web3 and hit a plateau in our fundraising progress. As a technical founder, I was focused on building our Web3 platform but struggled to communicate our unique value. Sarah was like my fractional co-founder - she fundamentally transformed how we positioned our product-market fit. Her work unlocked both B2B partnerships and fundraising momentum when we were hitting plateaus"
Jocky Goh
Founder, Rewards Bunny
Before working with Sarah, we had a strong product but struggled to communicate its value. Despite working with multiple firms, our pitch wasn't resonating with investors. Sarah changed everything. She cut through the noise, stripped away the fluff, and helped us discover the core of what mattered. Through her hands-on approach in refining our pitch and restructuring our messaging, we developed a clear, strategic framework that finally clicked with our audience. The biggest impact? Clarity. We went from 'we know this should make sense' to 'this makes sense to the right people.' Sarah didn't just identify our communication challenges – she knew how to fix them. That made all the difference
Padgett
Co-Founder, Cipherem
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