How Traceable Achieved 300% YoY Growth and Doubled Brand Recognition
How Traceable Achieved 300% YoY Growth and Doubled Brand Recognition
Startup
Traceable.ai
Stage
Series B
Scope
Product strategy and design, website revamp, product marketing, brand identity
Industry:
API Security
Engagement:
1 year tenure
STARTING POINT
Traceable, a rising star in API security, boasted advanced features and steady sales. Yet, they struggled to stand out in a crowded market. Their product, while powerful, overwhelmed customers with its complexity.
CATALYST FOR CHANGE
Despite their technological edge, Traceable faced a critical juncture:
Brand identity lacked credibility and modernity
Product dashboard was unintuitive and feature-heavy
Market share growth stagnated due to weak positioning
They needed a holistic transformation to match their innovative technology with an equally compelling brand and user experience.
Despite their technological edge, Traceable faced a critical juncture:
Brand identity lacked credibility and modernity
Product dashboard was unintuitive and feature-heavy
Market share growth stagnated due to weak positioning
They needed a holistic transformation to match their innovative technology with an equally compelling brand and user experience.
VENTURE BUILD PROCESS
Through a holistic touchpoint approach. we worked on Traceable's brand and product marketing, product and website
Through a holistic touchpoint approach. we worked on Traceable's brand and product marketing, product and website.
We revamped their brand, product, and website, creating new copy, thought leadership materials, and explainer diagrams to highlight their unique capabilities.
Through a holistic touchpoint approach. we worked on Traceable's brand and product marketing, product and website
We revamped their brand, product, and website, creating new copy, thought leadership materials, and explainer diagrams to highlight their unique capabilities.
01 Brand reinvention and thought leadership positioning
Overhauled brand strategy, moving away from the amateurish neon-red to a modern, credible identity
Crafted new datasheets and whitepapers to clearly communicate product value
Developed data visualization diagrams to simplify complex features
Boosted product marketing efforts with clear, engaging materials
02 Product Experience Transformation
Redesigned the dashboard for intuitive navigation and reduced feature overwhelm
Crafted new datasheets and whitepapers to clearly communicate product value
Developed data visualization diagrams to simplify complex features
03 Market Positioning and Visibility
Launched a brand new website (www.traceable.ai) with compelling messaging
Implemented a scalable design system for consistent brand representation
Boosted product marketing efforts with clear, engaging materials
THE RESULTS
The end result was a new brand identity and website launch, intuitive product interface, and compelling market positioning with thought leadership materials.
300% year-on-year growth in 2023
Website traffic surged by 300%
Brand recognition doubled
73% increase in customer engagement
56% increase in customer conversion rates
30+% consistent share of voice in the industry
Traceable evolved from a feature-heavy product to an industry leader in API security
The end result was a new brand identity and website launch, intuitive product interface, and compelling market positioning with thought leadership materials.
300% year-on-year growth in 2023
Website traffic surged by 300%
Brand recognition doubled
73% increase in customer engagement
56% increase in customer conversion rates
30+% consistent share of voice in the industry
The end result was a new brand identity and website launch, intuitive product interface, and compelling market positioning with thought leadership materials.
300% year-on-year growth in 2023
Website traffic surged by 300%
Brand recognition doubled
73% increase in customer engagement
56% increase in customer conversion rates
30+% consistent share of voice in the industry
By addressing core issues in brand identity, product usability, and market positioning, we didn't just help Traceable increase sales – we positioned them as the go-to solution in the API security space.
This journey showcases the power of aligning innovative technology with intuitive design and compelling branding. Traceable now stands as a testament to how a holistic approach to product and brand can drive exponential growth in the tech industry.
Traceable evolved from a feature-heavy product to an industry leader in API security.
By addressing core issues in brand identity, product usability, and market positioning, we didn't just help Traceable increase sales – we positioned them as the go-to solution in the API security space.
By addressing core issues in brand identity, product usability, and market positioning, we didn't just help Traceable increase sales – we positioned them as the go-to solution in the API security space.
This journey showcases the power of aligning innovative technology with intuitive design and compelling branding. Traceable now stands as a testament to how a holistic approach to product and brand can drive exponential growth in the tech industry.
300%
Year on year growth
300%
increase in website traffic
increase in website traffic
2x
brand recognition
MORE EXAMPLES
Let's unlock your hidden venture advantage
Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.
Let's unlock your hidden venture advantage
Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.
Let's unlock your hidden venture advantage
Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.