Startup
Speedcargo
Stage
Series A
Scope
Fundraising strategy, pitch deck
Industry:
Airfreight
Engagement:
Tenure under IFUS
STARTING POINT
Retrocausal, an AI industrial startup with a pedigree that included the founder's work on Microsoft HoloLens and a team boasting over 50 patents, seemed poised for success. Their revolutionary AI technology promised to transform industrial manufacturing.
CATALYST FOR CHANGE
Despite their impressive technical credentials, Retrocausal hit a wall. Investors weren't biting on their Series A raise, and potential clients weren't wowed by their product demos. The disconnect between their stellar tech and market reception was palpable.
THE PROBLEM
We conducted a deep dive into Retrocausal's pitch and product strategy, uncovering critical issues:
Unclear articulation of market potential and problem solved
Pitch deck failing to showcase their unique value and team strengths
Lack of compelling "why now" market narrative
Unintuitive product demo failing to impress in sales presentations
VENTURE BUILD PROCESS
Our approach? A comprehensive overhaul of both their investor pitch and strategic product demo
01 Crafting A Compelling Investor Narrative
We helped to rebuilt Retrocausal's pitch narrative from the ground up:
Framed the market potential in clear, compelling terms
Articulated their unique value proposition and team strengths
Developed a strong "why now" narrative to create urgency
Redesigned the deck to hit all key investor checkboxes
02 A Product Demo That Impresses
Recognizing that the product demo was a crucial touchpoint, we:
Redesigned the user interface for intuitive understanding
Streamlined complex features to showcase core capabilities
Created a "wow factor" moment in the sales demo flow
Aligned the product story with the broader company narrative
THE RESULTS
The end result?
Closed an oversubscribed $5.3 million Series A round, led by Unusual Ventures
Subsequently secured two S&P 500 clients: Siemens and Mitsubishi
Retrocausal's journey from investor skepticism to oversubscribed round and major client acquisitions showcases the power of aligned strategy and value communication.
MORE EXAMPLES
