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How we helped Dorje.ai launch from 0 to 1 and raise in 3 months

Startup

Dorje.ai

Stage

Concept (0 to 1)

Scope

Pitch deck, value proposition, website revamp, fundraising, product MVP, brand

Industry:

AI fintech SaaS

Engagement:

3-4 months

STARTING POINT

Dorje.ai, an ambitious AI startup led by ex-FAANG entrepreneurs, had a vision to revolutionize financial ERP. With cutting-edge technology and industry expertise, they were poised to make waves - if they could turn their complex ideas into a marketable reality.

CATALYST FOR CHANGE

The challenge was immense: transform a technical concept into a funded startup with a market-ready product, all while competing in the fast-paced AI-ERP space. With the clock ticking, Dorje.ai needed to go from idea to launch in record time.

VENTURE BUILD PROCESS

We embarked on a comprehensive venture-building journey with Dorje.ai, focusing on three core strategies:

01 Turning technical vision into intuitive MVP

They knew the vision, but not what product to build. We bridged the gap between complex AI concepts and user-friendly solutions:

Crafted a clear product concept and strategy
Designed an intuitive user experience
Developed a functional product demo and prototype that was speed-validated through in conjunction user interview insights and feedback

All within one month, creating a foundation that secured pre-seed funding and initial customers.

02 Establishing a standout narrative across all touchpoints

We created a compelling, benefit-driven story that resonated with both prospects and VCs:

Crafted a clear, impactful value proposition
Designed and built a conversion-focused website in just one week
Developed messaging that emphasized pain points and solutions

The result? A powerful narrative that attracted organic C-suite signups and got VCs excited about Dorje.ai's potential.

03 Building a complete fundraising conversion journey

We developed a data-driven, iterative approach to fundraising:

Crafted compelling narrative and eye-catching pitch materials
Designed structured outreach and follow-up strategies
Continuously refined the pitch based on investor feedback

This created a coherent, scalable fundraising system primed for success.

THE RESULTS

With a market-ready MVP, compelling narrative, and strategic fundraising approach, Dorje's journey accelerated rapidly:

Developed core value proposition and product MVP within one month
Launched full e2e website and comprehensive fundraising strategy
Secured pre-seed funding from established investors and angels in just 2 months
Positioned for rapid growth with a market-ready product and investor confidence

With a market-ready MVP, compelling narrative, and strategic fundraising approach, Dorje's journey accelerated rapidly:

Developed core value proposition and product MVP within one month
Launched full e2e website and comprehensive fundraising strategy
Secured pre-seed funding from established investors and angels in just 2 months
Positioned for rapid growth with a market-ready product and investor confidence

With a market-ready MVP, compelling narrative, and strategic fundraising approach, Dorje's journey accelerated rapidly:

Developed core value proposition and product MVP within one month
Launched full e2e website and comprehensive fundraising strategy
Secured pre-seed funding from established investors and angels in just 2 months
Positioned for rapid growth with a market-ready product and investor confidence

THE RESULTS

This lightning-fast sprint from concept to funded startup set Dorje.ai on a trajectory for success, proving that with the right strategy and execution, even the most complex AI solutions can be transformed into market-ready products that excite both customers and investors.

IN THE FOUNDER'S WORDS

""In just two months, Formatif played a crucial role in our journey from concept to launch across product, brand, and website development. Their hands-on approach made us feel consistently heard and understood.

With minimal initial direction, Sarah expertly guided us in crafting our product concept from scratch. The positive feedback on our product and website launch has been tremendous. Our value proposition is now clearly communicated and resonates with both customers and investors."

""In just two months, Formatif played a crucial role in our journey from concept to launch across product, brand, and website development. Their hands-on approach made us feel consistently heard and understood.

With minimal initial direction, Sarah expertly guided us in crafting our product concept from scratch. The positive feedback on our product and website launch has been tremendous. Our value proposition is now clearly communicated and resonates with both customers and investors."

""In just two months, Formatif played a crucial role in our journey from concept to launch across product, brand, and website development. Their hands-on approach made us feel consistently heard and understood.

With minimal initial direction, Sarah expertly guided us in crafting our product concept from scratch. The positive feedback on our product and website launch has been tremendous. Our value proposition is now clearly communicated and resonates with both customers and investors."

Bernard Leong
Dorje.ai

MORE EXAMPLES

Let's unlock your hidden venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Book strategy session

Let's unlock your hidden venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Book strategy session

Let's unlock your hidden venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Book strategy session

How we helped Dorje.ai launch from 0 to 1 and raise in 3 months

Dorje.ai, an ambitious AI startup led by ex-FAANG entrepreneurs, had a vision to revolutionize financial ERP. With cutting-edge technology and industry expertise, they were poised to make waves - if they could turn their complex ideas into a marketable reality.

The challenge was immense: transform a technical concept into a funded startup with a market-ready product, all while competing in the fast-paced AI-ERP space. With the clock ticking, Dorje.ai needed to go from idea to launch in record time.

With a market-ready MVP, compelling narrative, and strategic fundraising approach, Dorje's journey accelerated rapidly:

Developed core value proposition and product MVP within one month

Launched full e2e website and comprehensive fundraising strategy

Secured pre-seed funding from established investors and angels in just 2 months

Positioned for rapid growth with a market-ready product and investor confidence

With a market-ready MVP, compelling narrative, and strategic fundraising approach, Dorje's journey accelerated rapidly:

Developed core value proposition and product MVP within one month

Launched full e2e website and comprehensive fundraising strategy

Secured pre-seed funding from established investors and angels in just 2 months

Positioned for rapid growth with a market-ready product and investor confidence

With a market-ready MVP, compelling narrative, and strategic fundraising approach, Dorje's journey accelerated rapidly:

Developed core value proposition and product MVP within one month

Launched full e2e website and comprehensive fundraising strategy

Secured pre-seed funding from established investors and angels in just 2 months

Positioned for rapid growth with a market-ready product and investor confidence

This lightning-fast sprint from concept to funded startup set Dorje.ai on a trajectory for success, proving that with the right strategy and execution, even the most complex AI solutions can be transformed into market-ready products that excite both customers and investors.

This lightning-fast sprint from concept to funded startup set Dorje.ai on a trajectory for success, proving that with the right strategy and execution, even the most complex AI solutions can be transformed into market-ready products that excite both customers and investors.

This lightning-fast sprint from concept to funded startup set Dorje.ai on a trajectory for success, proving that with the right strategy and execution, even the most complex AI solutions can be transformed into market-ready products that excite both customers and investors.

""In just two months, Formatif played a crucial role in our journey from concept to launch across product, brand, and website development. Their hands-on approach made us feel consistently heard and understood.

With minimal initial direction, Sarah expertly guided us in crafting our product concept from scratch. The positive feedback on our product and website launch has been tremendous. Our value proposition is now clearly communicated and resonates with both customers and investors."

""In just two months, Formatif played a crucial role in our journey from concept to launch across product, brand, and website development. Their hands-on approach made us feel consistently heard and understood.

With minimal initial direction, Sarah expertly guided us in crafting our product concept from scratch. The positive feedback on our product and website launch has been tremendous. Our value proposition is now clearly communicated and resonates with both customers and investors."

""In just two months, Formatif played a crucial role in our journey from concept to launch across product, brand, and website development. Their hands-on approach made us feel consistently heard and understood.

With minimal initial direction, Sarah expertly guided us in crafting our product concept from scratch. The positive feedback on our product and website launch has been tremendous. Our value proposition is now clearly communicated and resonates with both customers and investors."