STARTING POINT
Speedcargo was poised to transform the airfreight industry with its full-suite AI automation solution. After 5+ years of development, they had impressive tech and solid traction, including ACV and paid pilot programs with major airlines like Etihad, SATs and global airport deployments.
CATALYST FOR CHANGE
Despite their groundbreaking technology, Speedcargo hit a wall with investors. They were getting ghosted after calls, with feedback labeling their market as "niche" and "boring". Investors failed to grasp the potential of both the market and the solution.
THE PROBLEM
VENTURE BUILD PROCESS
01 Illuminating the market potential
We set the stage by:
Reframing airfreight as an overlooked market ripe for disruption
Crafting a compelling "Why Now?" narrative
Educating investors on the market's complexities and pain points
Positioning Speedcargo as the perfect solution to a newly understood problem
02 Nailing the core value proposition
We transformed Speedcargo's pitch from a list of features to a vision of revolution:
Wove individual product features into a cohesive ecosystem story
Highlighted Speedcargo's unique position as an end-to-end solution provider
Showcased the flywheel effect of their scaling and expansion strategy
Positioned Speedcargo as the unrivaled disruptor in the industry
03 Crafting a narrative that resonates
We shifted from technical jargon to a value-driven story:
Replaced technical explanations with a vision-focused narrative
Created a pitch that sparked excitement and illuminated potential
Tailored the message to resonate with non-technical investors
Emphasized the transformative impact on the entire airfreight industry
THE RESULTS
The founders went from frustration at being misunderstood to confidently articulating a vision that investors couldn't ignore:
Set the stage for their $5 million Series A raise
Generated significant investor interest and receptivity
Established solid foundations for future raises and market narrative
MORE EXAMPLES
