From tech to traction: How we fine-tuned Jagad's tech potential for RWA PMF

Startup

Jagad

Stage

Series A

Scope

PMF Strategy & Validation, Market research, GTM strategy, Fundraising, Value Proposition messaging, Website

PMF Strategy, Validation, Market research, GTM strategy, Fundraising, Value Proposition messaging, Website

Industry:

Payments & RWA

Engagement:

4 months

STARTING POINT

Jagad, led by ex-banking serial entrepreneurs, had developed a powerful crypto-to-fiat blockchain infrastructure solution on Solana. Their initial focus: payments bridge for emerging economies. Despite good organic traction, they were struggling to stand out in a crowded market.

CATALYST FOR CHANGE

Elbert, Jagad's CEO, approached us for fundraising help. His pitch? "For foreigners you can now pay like a local at any mom and pop store in Indonesia. No more credit cards and ATMs"

The problem? It wasn't solving a core market issue. Credit cards and ATMs weren’t even a painpoint for many - except for unbanked foreigners. Jagad was underselling its true potential.

VENTURE BUILD PROCESS

We saw beyond the payment platform. Jagad's tech held the key to unlocking the adoption gap in the $16 trillion Real World Asset (RWA) tokenization market.

01 Market Analysis and Strategy Prioritisation

We repositioned Jagad from a simple payments platform to a pioneering force in the $16 trillion RWA tokenization market. This pivot addressed a core industry problem and unlocked Jagad's true potential.

Shifted focus from crypto-to-fiat payments to RWA tokenization
Identified the RWA adoption gap as the key market opportunity
Positioned Jagad as the bridge between digital assets and traditional finance

02 Nail core value proposition and optimize PMF

We transformed Jagad's narrative from a product-centric approach to an ecosystem vision, clearly articulating their core defensibility. We then executed this vision across all front-facing materials, ensuring consistent and compelling messaging

Crafted a clear product roadmap from J-wallet to full-scale asset settlement system
Highlighted seamless integration of crypto and local currency transactions as a key differentiator
Revamped website to clearly capture Jagad's potential, instantly resonating with users and investors
Optimized outreach blurbs and front-facing communications to align with the new positioning

03 Fool-proof fundraising strategy and execution

We developed a comprehensive fundraising approach, equipping Jagad with the tools and strategies needed to effectively communicate their value to investors and navigate the fundraising process.

Developed a compelling 0-to-1 pitch deck that showcased Jagad's full potential
Created investment memos, pitch guidelines, and scripts for consistent messaging
Advised on investor strategy, CAP table structure, and financial projections
Filled gaps in the fundraising conversion journey, from initial outreach to follow-ups

"As a hands-on CEO, I'm great at execution but struggle to articulate the big picture. Sarah helped me uncover and present my heartfelt vision effectively. She brought clarity to our PMF optimization, business pivot, and set a strong fundraise strategy for our upcoming Series A raise."

Elbert
Founder, Jagad

THE RESULTS

With their refined strategy, Jagad transformed investor perceptions and market traction:

Investor objections vanished: "Lack of traction" and "high valuation" concerns evaporated
VC interest skyrocketed: Calls now met with enthusiasm and recognition of Jagad's potential
Enterprise adoption surged: 10+ customers eager to implement Jagad's RWA API
Rapid partnership growth: 5 enterprise and MNC collaborations secured within the first month
Major player engagement: Talks initiated with leading banks, including a partnership with Allo ($2T RWA TVL)

With their refined strategy, Jagad transformed investor perceptions and market traction:

Investor objections vanished: "Lack of traction" and "high valuation" concerns evaporated
VC interest skyrocketed: Calls now met with enthusiasm and recognition of Jagad's potential
Enterprise adoption surged: 10+ customers eager to implement Jagad's RWA API
Rapid partnership growth: 5 enterprise and MNC collaborations secured within the first month
Major player engagement: Talks initiated with leading banks, including a partnership with Allo ($2T RWA TVL)

THE RESULTS

By addressing the core issues in their positioning and building a comprehensive go-to-market strategy, we didn't just help Jagad raise funds – we positioned them as pioneers in bridging the gap between digital assets and the real-world economy.

"When I first started pitching to VCs, I faced objections about 'high valuation' and 'lack of revenue'. Following Sarah's iterative positioning to eliminate these 'superficial objections', our narrative transformed. In subsequent calls, these objections disappeared, and VC reactions became increasingly positive."