Startup
Goooods
Stage
Pre-Series A
Scope
Market research, GTM strategy, Product localisation, UX research, Value proposition
Industry:
AI B2B2C commerce
Engagement:
3+ months
STARTING POINT
Goooods, a thriving wholesale commerce platform in Japan, was making waves in their home market. Led by ex-Google entrepreneurs, they had the tech expertise and innovative spirit to disrupt the industry.
CATALYST FOR CHANGE
With success in Japan, Goooods set their sights on Southeast Asia. But expanding into a new market isn't just about translating your website. They needed a partner who could guide them through the complexities of a new business landscape, find the right Southeast Asia market to enter and navigate through compliance operations.
VENTURE BUILD PROCESS
We stepped in with a comprehensive go-to-market strategy, offering:
01 Market Analysis and Strategy Prioritisation
Conducted in-depth research across multiple SEA markets
Identified the optimal entry point based on market potential and regulatory landscape
In-depth user, customer and market resarch from B2B and B2C angles on Japanese wholesale demand
02 ICP User research and Regulatory Compliance
Developed market-specific user personas and customer profiles
Contextualized the user journey with local insights and preferences
Developed full-fledged compliance and regulatory procedures from customs to legal setup for them to launch in their target market
03 Product Localisation and Value Proposition Refinement
Enhanced user flow for cultural fit
Localized website copy and value proposition positioning for maximum impact
Created a tailored onboarding experience for the new market
THE RESULTS
Armed with our strategy and localized product, Goooods took the leap:
Successfully launched in Hong Kong in just 3 months
Gained significant traction in the new market
Included in the JETRO government report, adding credibility to their expansion
SEA market expansion as strong positioning leverage for their upcoming Series A raise
THE RESULTS
Goooods' success wasn't just about entering a new market—it was about doing it right. Their journey from Japan to Hong Kong showcases the power of a well-executed, localized go-to-market strategy.
We engaged Formatif for our GTM strategy from market analysis to product localisation. Sarah played a pivotal role in our gtm market expansion and product localization launch to Hong Kong.
She was fully hands-on, guiding us from a comprehensive GTM market research across SG, Taiwan and HK market, competitive product research to executing UX flows, UIUX design and proposing product features for our upcoming phases.
Without Sarah's help, we would not be able to launch in the time it took to start a business in HK. We finished our final report to JETRO and received our first large order from HK!
Louis
Co-founder, goooods
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