Venture Builder Studio

We turn great tech into ventures users want and investors back.

Venture partner for AI/Web3 founders - to transform technical depth into high-converting ventures

Venture partner for AI/Web3 founders - to transform technical depth into high-converting ventures

We transform complex B2B tech into compelling, standout ventures to fast-track your fundraising closes and product-led growth.

…we help promising founders build defensible, standout ventures

It's easier than ever to start a tech startup, but harder than ever to stand out.

In a tech-saturated market, your tech isn't the problem. Converting it into market success is.

Missing Value Proposition

Missing Value Proposition

Users and investors miss your tech's value because it's not communicated in their language.

Hidden potential

Hidden potential

Your unique technical strengths stay invisible, like a masterpiece behind a veil.

Value-Recognition Gap

Value-Recognition Gap

Your tech is "superior", yet your competitors win more customers and higher valuations

…we help promising founders build defensible, standout ventures

Venture conversion design - We bridge the gap between great technology and market recognition.

Driving PLG and fundraising is all about conversions with your investors and customers.

Standout Value Proposition

Standout Value Proposition

We translate complex technical innovations into clear, compelling values that make users act and investors investors fund

Venture strategy-execution

Venture strategy-execution

From business, product strategy to user touchpoints, we architect every aspect of your business into a conversion engine that wins users and investors.

Product-Market-Fit Optimisation

Product-Market-Fit Optimisation

We transform strong technology into differentiated solutions that capture untapped market needs

WE WORK WITH STARTUPS ACROSS

…by filling venture gaps to drive growth, fast

…by filling venture gaps to drive growth, fast

Seed

Growth

Acceleration

Validate smart and launch from 0 to 1 with a product your users truly need

Strategic validation through targeted demos and MVPs — so that you build the right thing, fast

Build a market position that makes users act and investors invest.

Get it right, grow fast: Market validation to funding wins.

Seed

Growth

Acceleration

Validate smart and launch from 0 to 1 with a product your users truly need

Strategic validation through targeted demos and MVPs — so that you build the right thing, fast

Build a market position that makes users act and investors invest.

Get it right, grow fast: Market validation to funding wins.

Seed

Growth

Acceleration

Validate smart and launch from 0 to 1 with a product your users truly need

Strategic validation through targeted demos and MVPs — so that you build the right thing, fast

Build a market position that makes users act and investors invest.

Get it right, grow fast: Market validation to funding wins.

CASE STUDIES

CASE STUDIES

CASE STUDIES

ventures we helped

ventures we helped

APPROACH

APPROACH

APPROACH

Done for you venture build, monthly results

Done for you venture build, monthly results

01

01

01 - STRATEGY

Identify hidden venture gaps

With our ex- Silicon Valley VC expertise, we partner with ambitious technical founders to uncover and bridge critical conversion gaps with users and investors. As your behind-the-scenes founder support, we pinpoint and identify hidden gaps.

1-2 calls

1-2 calls

2 Weeks

2 Weeks

02 - FOUNDATION

Refine your venture foundation

We establish your standout value proposition and refine your foundational strategy to fill your gaps. Across your value proposition, PMF, business strategy and positioning.

01

01

2 Weeks

02 - FOUNDATION

Establish your value conversion strategy

We establish your standout value proposition and refine your foundational strategy to fill your gaps. Across your value proposition, PMF, business strategy and positioning.

02

03

03

03 -EXECUTION

Every touchpoint engineered to convert

PER MONTH OUTCOMES

MONTHLY OUTCOMES

We translate your foundational strategy into outcomes. We optimize your key touchpoints - decks, websites, and products - so prospects immediately grasp your value

  • Compelling decks (pitch less, sell more)

  • Systematic, fool-proof fundraising strategy

  • Strategic product demos that convert

  • 24/7 websites as conversion funnel

  • Effective sales presentations

  • FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

    +++

    SECURE PARTNERSHIPS

    +++

    SHOWCASE DIFFERENTIATION

    +++

    STORYTELL

    +++

    FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

  • FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

    +++

    SECURE PARTNERSHIPS

    +++

    SHOWCASE DIFFERENTIATION

    +++

    STORYTELL

    +++

    FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

  • FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

    +++

    SECURE PARTNERSHIPS

    +++

    SHOWCASE DIFFERENTIATION

    +++

    STORYTELL

    +++

    FUNDRAISING

    +++

    ARTICULATE YOUR VALUE

    +++

    INCREASE SALES

    +++

    RAISE CAPITAL

    +++

    CONVERSIONS ON AUTOPILOT

WHAT WE ACHIEVE

WHAT WE ACHIEVE

WHAT WE ACHIEVE

Unlock your

Unlock your

Unlock your

hidden venture advantage

venture advantage

hidden venture advantage

Subsumed

Subsumed

Subsumed

Differentiate

Differentiate

Differentiate

We sharpen your product-market fit and tech value proposition to cut through the tech-saturated noise and stand out

Confusion

Confusion

Confusion

Value

Value

Value

We extract your tech's essence into compelling value propositions so your unique value is instantly understood

Objections

Objections

Objections

Leverage

Leverage

Leverage

We root out underlying obstacles in fundraising and sales, eliminate objections and stack you defensible leverage

OUTCOMES

OUTCOMES

OUTCOMES

what we help startups achieve

what we help startups achieve

01

Fundraising closes

Instead of hoping for fundraising succes, we engineer your fundraising success by making your startup fundamentally worthy of funding

  • Stand out against competitors with higher valuations

  • Turn vague interest into solid commitments

  • Compelling narrative that highlights your unique value

02

PMF-led growth

We supercharge user acquisition by showcasing your solution's unique problem-solving approach as an essential market antidote, beyond a "vitamin".

  • Secure customers, even against larger competitors

  • Customers instantly get your unique value

  • You differentiate by value, not by price

  • "Sarah revamped our pitch deck, fundraising conversion funnel, addressing our deck's initial drop-off rate. She spotlighted Elfa's key value proposition, sharpened our competitive positioning, and amplified our wow factor" — closed an oversubscribed $500K in pre-seed with 2.5 weeks

    Tristan Teo

    Founder, Elfa.ai

  • "In just 2 months, Formatif helped us launch from 0 to 1 across our product MVP, brand, and website with minimal direction.

    With Sarah's help in fundraising, our value proposition was clearly communicated and resonates with both customers and investors. Their hands-on approach made us feel consistently heard and understood.

    I highly recommend Formatif for startup founders seeking to refine a compelling value proposition for a global audience."

    Bernard Leong

    Founder, Dorje.ai

  • "Sarah was crucial for our strategic GTM expansion into HK . She handled everything from initial APAC GTM to competitive analysis, regulatory compliance, and product location.

    She guided us throughout various crucial areas, including UX research, market analysis, UI/UX refinements, and navigating customs regulations and compliance.

    With her help, we launched in HK in just 3 months, completed our JETRO report, and secured our first big HK order!"

    Louis

    Co-founder, Goooods

  • ”As a hands-on CEO, I'm great at execution but struggle to articulate the big picture. Sarah helped me to uncover and present my heartfelt vision across effectively. She brought clarity to our PMF optimization, business pivot and set a strong fundraise strategy for our upcoming Series A raise.”

    Elbert

    Co-founder, Goooods

Hear what

Hear what

Hear what

founders say

founders say

founders say

  • "Sarah was crucial for our strategic GTM expansion into HK . She handled everything from initial APAC GTM to competitive analysis, regulatory compliance, and product location.

    She guided us throughout various crucial areas, including UX research, market analysis, UI/UX refinements, and navigating customs regulations and compliance.

    With her help, we launched in HK in just 3 months, completed our JETRO report, and secured our first big HK order!"

    Louis

    Co-founder, Goooods

  • ”As a hands-on CEO, I'm great at execution but struggle to articulate the big picture. Sarah helped me to uncover and present my heartfelt vision across effectively. She brought clarity to our PMF optimization, business pivot and set a strong fundraise strategy for our upcoming Series A raise.”

    Elbert

    Co-founder, Goooods

  • "Sarah revamped our pitch deck, fundraising conversion funnel, addressing our deck's initial drop-off rate. She spotlighted Elfa's key value proposition, sharpened our competitive positioning, and amplified our wow factor" — closed an oversubscribed $500K in pre-seed with 2.5 weeks

    Tristan Teo

    Founder, Elfa.ai

  • "In just 2 months, Formatif helped us launch from 0 to 1 across our product MVP, brand, and website with minimal direction.

    With Sarah's help in fundraising, our value proposition was clearly communicated and resonates with both customers and investors. Their hands-on approach made us feel consistently heard and understood.

    I highly recommend Formatif for startup founders seeking to refine a compelling value proposition for a global audience."

    Bernard Leong

    Founder, Dorje.ai

  • "I was in a position advising a number of our startup clients who were fund-raising & having real difficulty with getting VC’s to actually sign cheques, with stagnanted fundraising and growth traction.

    We referred them to Sarah & they all have subsequently saw much improved tractions not just in customers but investors - with new product narratives, messaging and front-facing website communications that reflect their true value.

    Her approach goes against “conventional fundraising wisdom” and it’s proven to work magic.**

    Tyrone Williams

    Founder, The Collective Solution

OUR PARTNERS

Elevating ventures, together

OUR PARTNERS

Elevating ventures, together

OUR PARTNERS

Elevating ventures, together

BY INVITE ONLY

BY INVITE ONLY

BY INVITE ONLY

For founders we know we can sprint, together

For founders we know we can sprint, together

We only venture build with serial entrepreneurs who have previously scaled or sold traditional businesses or technical founders with strong industry-expertise fit. If that's you, let's talk.

We work with serial entrepreneurs who have previously scaled or sold traditional businesses or technical B2B founders with strong industry-expertise fit.

If that's you, let's talk.

OUR FOUNDERS ARE SENIOR LEADERS FROM...

OUR FOUNDERS ARE SENIOR LEADERS FROM...

OUR FOUNDERS ARE SENIOR LEADERS FROM...

30+

30+

startups worked with

9+

9+

fundraising rounds

$496M

$496M

startup valuations

OUTCOMES

OUTCOMES

OUTCOMES

How we work with startups

How we work with startups

FOR FUNDRAISING, GTM & PMF

Venture Builder Partner

Your behind-the-scenes venture architect: Done-for-you strategy and execution, in the trenches across all venture touchpoints.

FOR PRODUCT LAUNCH

Fractional product team

Your all-in-one "in-house" product team with collective senior expertise (>5+ years) on demand

FOUNDER'S NOTE

FOUNDER'S NOTE

FOUNDER'S NOTE

Sarah here 👋

Sarah here 👋

Founder, CEO of Formatif

Founder, CEO of Formatif

In my years as a Silicon Valley investor, I saw brilliant minds create groundbreaking solutions. But something was off. Too often, I'd watch founders with game-changing tech struggle to convey their value. Their pitches fell flat. Their products, despite being superior, failed to resonate and gain traction.

It was like watching a masterpiece hidden behind a veil.

The bridge between innovation and conversion isn't built with code—it's built with clarity.

That's when it hit me. The problem wasn't just about pitches or products. It was about the entire journey—from the first click on a website to the final handshake in a boardroom.

Sales or fundraising — tech, traction, valuation—nothing mattered if the journey is broken. 

Building a startup is like building a bridge for users. Most technical startups have strong foundations. But their conversion journey —across product, website, messaging, sales, and fundraising—are broken.

  1. Tech sells, in the past, but not now.

  2. Even if you have the “best” tech or product, nothing matters if nobody gets your unique value.

  3. Intention is one thing, but execution is another -—every touchpoint must align.

So I set out on a mission. 
To help technical founders not just build great products, but to articulate their vision in a way that resonate

And fast track PLG and PMF. 

Because in the end, the most powerful technology is the one that's understood.

Fixing one part doesn't solve the problem—it's all interconnected. 

And that's where we come in,
By venture building in the trenches with you, together.

Let's chat

Unlock your hidden

venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Let's chat

Unlock your hidden

venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.

Let's chat

Unlock your hidden

venture advantage

Book a 30-min strategy session (on us), and see how we can help you fast-track your startup's goals.